Coloring Your Brand 5FOR80 Alison Edgson

Alison Edgson

then turn over the books to complete a picture puzzle

each mind bender is introduced with a straightforward question and gives simple instructions of what to do

Without realizing it

readers actually get to look through a 3-D periscope and see Ishmael through the

Coloring Your Brand 5FOR80 Alison EdgsonColouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they