amika Forget Frizz Anti-Frizz Shampoo – 72-Hour Frizz Control Wash Size:9.2 oz The shampoo deep-cleanses and moisturizes

The shampoo deep-cleanses and moisturizes with Awapuhi's Activated Moisture Blend to prevent moisture loss and add body

It comes in Rich Brown

Each product uses Bond Rx Technology to help maintain

It is a purple toning shampoo that neutralizes brassiness

Together they help reduce hair breakage and leave hair looking fuller with a healthy shine

amika Forget Frizz Anti-Frizz Shampoo – 72-Hour Frizz Control Wash Size:9.2 oz The shampoo deep-cleanses and moisturizesamika Forget Frizz Anti Frizz Shampoo is the first step in your frizz fighting routine, a sulfate free shampoo that locks in moisture and locks out frizz for 72 hours while sealing in long lasting smoothness. Clinically proven to reduce frizz by up to 74% for 72 hours even in high humidity it is made for medium to thick, coarse, wavy to coily hair types (2A4C) with an extended humidity shield, water lily extract, aloe leaf juice, and sea buckthorn.